A Whole New Way of Experiencing Interiors! Matterport 3D Virtual Tours As searching for homes and making purchasing decisions online becomes more and more common, it’s more important than ever to find ways that help you stand out from the competition. Matterport 3D is the next wave of amazing online imaging technology. It allows you to walk through an entire […]
We love the concept of Airbnb. According to Wikipedia, Airbnb is: …a website for people to list, find, and rent lodging. It has over 1,500,000 listings in 34,000 cities and 190 countries. It’s also valuated at 20 Billion Dollars. Everything wasn’t always positive for this group. In fact, there was a time in 2008 when they struggled to secure $30,000 of […]
20 seconds. The amount of time you have to engage a buyer into further investigating your listing and your information. According to a Wall Street Journal article called 20 Seconds for Love at First Site researchers used eye-tracking measurements to determine how homebuyers looked at listings online. The research segmented users into two groups: When studying consumer attrition, it’s important to focus […]
How to get the colour back in a fireplace when shooting at Twilight One thing that happens when shooting at twilight is that your white balance turns from daylight to tungsten.  Which means that the camera sees everything as being more yellow than blue.   When this happens you’ll notice that the color of the lights turn white and the windows […]
Keeping the lines straight When I look at all the listings on MLS and see the exterior photos the one thing that stands out right away is when none of the lines are straight and when they have “keystone” distortion. That is where all the lines converge to the center top where the roof or upper level looks like a […]
Exterior Real Estate Photography of Princeton Condo Calgary A Unique way of Using Exposure Fusion We’ve all heard of exposure fusion and HDR – we’ve also seen focus fusion which can be really interesting if done right.  Here is an example of running a fusion using different color temperatures at different exposures to get a better image than could be […]