A year of holidays for social media content

Social media content is just one of the many things that a business owner has to worry about on a regular basis. It might not be the main thing that makes your business run, but it’s also a great way that you can help market your business for free while building a real community!

Holiday posts are not only a great way to stay connected with your fans, they are also relatively easy to create ahead of time, since you already know that they are going to happen for sure, and few things could get in the way of them. That’s why they are a great thing to plan at the beginning of the year, so that you can get one thing off your plate early on. Plus you’ll have some social activity no matter what crazy things get in the way of life in a few months! At least you’ll be able to feel confident that you have something going up on Instagram even if you forget about it for a few weeks.

This is our calendar of different types of holidays and national days, that will work for just about every type of business or account out there!


1 – New Year’s Day 

4 – National Thank God It’s Monday Day

6 – National Cuddle Up Day

14 – National Dress Up Your Pet Day (OK OK this may not be very business relevant, but people really do love animals, especially when they’re dressed!)

16 – National Use Your Gift Card Day

21 – Get to Know Your Customers Day

24- National Compliment Day

28 – National Have Fun At Work Day


11-  National Giving Hearts Day

14- Valentine’s Day

15 – Family Day

17 – National Random Acts of Kindness Day


3- National I Want You to be Happy Day

5- National Employee Appreciation Day

13-  National Good Samaritan Day

14 – National Write Down Your Story Day

19 – National Let’s Laugh Day

29 – National Mom and Pop Business day (If you are or partner with one!)

31 – National Equal Pay Day


1-    April Fools Day

4/5 – Easter Sunday and Monday

15 – Get to know Your Customers Day

22 – National Earth Day

23 – National Take a Chance Day


5 – National Teacher Appreciation Day

9 – Mother’s Day

21 – National Bike to work Day


1 – National Say Something Nice Day

8- National Best Friends Day (Feature your best company partners and friends!)

11- National Making Life Beautiful Day

20- Father’s Day

25- National Take Your Dog to Work Day


1 – Canada Day 

15 – National Get to Know your Customers

17 – World Emoji Day (Share your favourite emojis related to your business)


17 – Nationa Nonprofit Day (great to feature organizations your team supports)


6- Labor Day

12 – National Day of Encouragement

28 – National Good Neighbour Day

30 National Love People Day


5 – National do Something Nice Day 

11 – Thanksgiving


11 – Remembrance Day

13 – World Kindness Day

15 – National Philanthropy Day

27 – Small Business Saturday


11 – National App Day (if your business has an app)

25 – Christmas Day

26 – Boxing Day (This holiday may only be relevant in certain industries like retail!)

How to keep track of all of these days

There are a few ways to keep track of what’s going on throughout the year!

1. Schedule your posts

This might seem cumbersome at first, but this is truly the best way in our opinion! Post scheduling can be hard for certain things because you never really know what will happen in a month that might make your post irrelevant or depending on the situation, even insensitive. Lucky for us, holidays rarely change, so it’s easy to at least schedule ahead for these.

Pick a day at the beginning of next year and commit to sitting down and writing a series of holiday posts at once. For simple posts, you can probably get the whole year done in half a day!

Don’t feel pressure to make every post perfect, just make sure you have something nice written down. Later down the line, if you’re feeling particularly connected to a holiday, you can go back and add a heartfelt message!

We like the apps Sked and Later – depending on how many features you require and your budget!

2. Create calendar notifications

This one is less than ideal, since it’s pretty easy to miss. Nonetheless, if you just don’t want to commit to batch creating your holiday posts, then this is your best bet! 

We recommend turning on a notification that shows up at least a few days to a week before the holiday, so you can prepare it at a time that’s convenient for you. It’s also a good idea to put an extra alarm a day before or on the morning of, just in case you drop the ball in the week, you still have a chance to create a list minute post!

In the end, what matters is showing up and staying consistent whenever possible! Get inspired with our holiday calendar, so that you can take some of the stress out of social media.



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